Southern California Life After 50   Contact Information Southern California Life After 50 5209 Wilshire Blvd. Los Angeles, CA 91362 Phone: 323-782-6005 Fax: 323-651-2099 Publisher: Ben Malkin   bmalkin@lifeafter50.com Advertising Contact: Lee-Ann Christian (323) 782-6005 Ext. 320    lachristian@lifeafter50.com Editor: Darcy Alvey (619)647-0217   dalvey@lifeafter50.com Art Director: David R. Szatkowski (323) 782-6005 Ext. 305   dszatkowski@lifeafter50.com Travel Editor: Ed Boitano (818) 841-8132   eboitano@lifeafter50.com Classified Ads: Tonetti Sutice (866)700-7002    Classified Ads: Warren Hudson (323) 782-6005 Ext. 331    Demographics More than 528,000 50+ readers Age: 55-74 70% Homeowners: 61% Own Stocks & Bonds: 51% Own a computer: 60% Internet access: 79% New to publication within the last three years: 60% Read each monthly issue: 62% Rate the editorial features 'good' to 'great': 89% Purchase products or services from ads seen in the publications: 71% Frequent establishments that odder senior discounts: 88% Own pets: 34% Circulation Markets Served Eight editions covering: Los Angeles, Orange County, San Fernando Valley, San Gabriel Valley, South Bay, Inland Empire, Ventura, Santa Barbara, and San Diego Total: 225,000 Audited By: CVC General Information Date First Published: 1982 Publication Format: Magazine No. Issues/Year: 12 Full Pg Ad Size: 9.375" x 11.5" Page Trim Size: 10.125" X 12.75" Spot Color Available: Yes Process Color Available: Yes Accepts Pre-Printed Inserts: No 1X Full Pg Rate: $10,570 Southern California Life After 50 has been successfully serving the 50+ market for over 25 years. With 225,000 copies and over 500,000 readers per month, we are the largest and most widely read 50+ publication in Southern California. Our coverage area includes all of the vast Southern California market….Los Angeles County, Orange County, San Diego County, Eastern Ventura County and Inland Empire/Palm Springs. You can advertise throughout our network or buy any combination of 8 different zones Our editors are committed to keeping our readers informed on vital issues effecting health, legal and financial wellbeing for Baby Boomers and older seniors. Local feature articles and lifestyle/general interest stories also attract the 50+ readers to Southern California Life After 50. Visit: www.lifeafter50.com Email: bmalkin@lifeafter50.com