Prime Time Monthly News - Where Gray Matters   Contact Information Prime Time Monthly News - Where Gray Matters 2403 San Mateo NE Suite P-15 Albuquerque, NM 87110 Phone: 1-800-683-7152 Fax: Publisher: Maria Elena Alvarez   prime@swcp.com Advertising Contact: Sydney Dickenson   primesidney@swcp.com Editor: Nancy Harbert   primeedit@swcp.com Art Director: Robert Vander Voord   primeart@swcp.com Assoc. Publisher: Jesse Molinar   primetimeabq@aol.com Demographics Under 55 17% 55-64 17% 65+ 54% Over $50,000 65% College and above 69% Male 34% Female 66% Circulation Markets Served Albuquerque, Santa Fe, Rio Rancho, i.e. Middle Rio Grande Region Mailed 400 Rack 26,100 Total: 26,500 Audited By: CVC General Information Date First Published: September 1, 1991 Publication Format: Tabloid No. Issues/Year: 12 Full Pg Ad Size: 9.75 x 13 inches Column Width: 2 1/16 Spot Color Available: Yes Process Color Available: Yes Accepts Pre-Printed Inserts: Yes 1X Full Pg Rate: $1980 Space Reservations: 20th of month previous Materials Due By: 25th of month previous Prime Time is an award winning monthly newspaper for New Mexicans 50+ read by over 100,000 individuals and kept in home for over three weeks. Our readers are active, healthy, involved, financially strong, with diverse interests. While our paper accentuates the positive aspects of aging, we do not overlook those serious issues facing Prime Timers and their parents. Special Events Prime Time 50+ Celebration Expo in the Spring featuring a Prime Time Pageant crowning a male and female to reign one full year. Special Sections Feb Financial Mar Health Jun Travel Jul Residential Options Sep Aging with Grace Oct Leaving a Legacy Nov Caregivers Resource Guide Dec Holiday Gift Guide Visit: primetimemonthly.com Email: prime@swcp.com