It's easy to fall in love with Internet advertising and email campaigns: they're quick and cheap and a crucial part of an overall strategy. But they aren't the only -- or necessarily the best -- way to reach boomers.
Boomers grew up with real guidebooks you can carry in your hands, newspapers that crinkle and fold, magazines that you can tear articles from, and printed full-color travel brochures that arrive in the mail.
All of the above are more expensive to produce than their digital counterparts. And all of them continue to more than pay for themselves when marketing to boomers. (1)
NAMPA Member Publications offer a wide variety of advertising options. This site provides contact information by state and publication, as well as information about resource guides, events and expos.
If you are looking to advertise or subscribe to a specific publication, go to the publications page where you can find the contact information you need.